Archive for the ‘Uncategorized’ Category

Spam comment for search engine optimisation: A complete no!

Monday, May 10th, 2010

There’s a subtle but distinct difference between a Spam Comment and Blog Comment in general. A well constructed relevant comment that adds value to a blog, with a no follow website link is genuine blog commenting. It is valued by every blog owner and they may even reward you with a backlink from another post to acknowledge your input. But when you come across a single word or two word comment with a site link or an unrelated gibberish comment, it becomes a spam.

Spam comments or blog spams abuse the comments field of sites with backlinks to their own site to boost their search rankings for better search engine optimisation. It not only belittles other people’s hard work but is also risky for the spammers as this can lead to their site being blacklisted by search engines. Google and other search engines have long wizened up to this tactic and developed algorithms to detect and devalue comment spam and links. Thus it is much more worthwhile to utilize the same time and energy for SEO article submission, affordable press release distribution and manual directory submission that are some of the guaranteed methods of boosting one’s search rankings.

It is better to use affordable SEO strategy and regularly update your website with useful and original content that will attract visitors as well as search engine spiders to your site. And although blog comments do not provide you with any link juice, they still are useful in making your target audience aware of your existence and promoting your products and services. With short, precise, conversational comments in popular blogs, you can also encourage the Google spiders to index your site faster. Use blog commenting as a social media marketing tool to encourage discussions and for a direct interface with your audience and customers.

To reduce and prevent spam comments on your website, try and use some of these simple and effective techniques:

Use comment moderation to manually review and approve comments before they appear on your site.

Get your bloggers to prove they are real live humans by using CAPTCHAs. This can prevent automatic comment spamming.

Make it compulsory for bloggers to leave their email address with their comments to prevent anonymous posts.

Add default ‘no follow’ attribute to all posted comments.

If possible, change your server configuration to remove hyperlinks from comments.

Turn off the comments page with Meta tags and robots.txt file to prevent Google from indexing the page.

Finally, if you have used comment spam technique in the past on other websites and want to correct your mistake, browse through your incoming links in Webmaster Tools and delete all the spam links you once created. Then file a request with Google to reconsider your site for rankings.

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Directory Submission: How much link juice does it provide?

Tuesday, May 4th, 2010

A few years ago, you could rule the top ranks of Yahoo and MSN with religious directory postings. That is not the case anymore. For competitive Google Rankings you need to do directory submission and much more. But directory submission service is still a necessity and what you need to figure out is how to extract the most link juice from your submissions. For that you have to submit to the very best authentic directories. Here’s a stab at defining tier 1 directories:

Best way to submit is to key in on your niche. Make website directory submission to directories that will allow you to suggest new categories. Or try and make maximum submissions to niche directories. You will have the advantage of fewer links on the page and your link will become all the more relevant to your website.

Try and submit to free directories and those where you are not required to give a backlink. What the directory is conveying is ‘since there is no fees, money will not bias the listings.’

Make SEO directory submission to sites with strong editorial policies. Authentic directories, even if they charge a fee, won’t guarantee your website’s inclusion. What this means is that you are paying to review your listing, not to get listed. This means that there is real editorial judgment implied in the policy. The listings from such directories convey value to the search engines.

Try submitting in a geographical location from the user perspective. Generally, people have a tendency to hire someone local rather than far away.

You can own the search engines with directory submission if your field is niche enough. But for general categories and competitive Google SERPs, you need to do directory submission and then some more search engine optimisation.

It is always better to go slow with the directories, make submissions over a period of time rather than hammer them for a solid few days! This way you come across as a serious and trustworthy website to the search engines.

The link juice from directory submission to ‘hard to get into’ selective directories is higher than what you will get from hundreds of submissions to poor quality directories.
Directories that have earned lots of high quality back links from acclaimed editorial sources carry more value than those whose links come from SEO communities and paid sources.

The best way to determine if a directory will pass link value is to observe its ability to rank for its own title tags. Those directories that rank highly can surely provide a ranking boost to your site too!

And last but not the least, a visit to their category pages and listed sites should impress you.

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Is linking sites from the same class C block ineffective for search engine optimisation?

Tuesday, April 20th, 2010

It is believed that search engines may consider linking among sites belonging to same Class C block as triangular linking scheme and thus do not award credit to such links. From search engine optimisation perspective these links won’t be penalized though by the search engines.

First of all what are Class C Block of IPs? How would one know if the sites belong to same Class C block? Many get confused with Class C IP block as the 3rd octet in IP address; i.e. CC in AA.BB.CC.xx. This may not be technically correct.

The IPv4 addressing with respect to classful networks implies that the Class C addresses will have the first octet in 192 – 223 range. Here AA.BB.CC signifies the network ID and xx signifies the actual host ID. Thus a single Class C block would have 2,097,151 network addresses and each network address would have 254 host addresses. Hence AA.BB.CC put together signify a Class C Block and not just the third octet CC.

It is really difficult to acquire multiple IPs in different Class C Blocks, especially if one is hosting all the sites on the same hosting server. Although it is possible with large hosts that one may explicitly request the sites to have IPs on different Class C blocks. But by default, this is not taken care of.

If one back link comes from 195.12.1.1 and another comes from 195.12.1.2, they would be considered one and the same by the search engines. The value of these links may not be of much use and this is one the ways for the search engines to find related sites.

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Contributing to internet rather than just using it

Friday, February 26th, 2010

This is the information age, and thanks to internet every living soul today has been touched directly or indirectly by it. The growth and evolution of internet in the last decade has been unprecedented. The search engines provide us with a plethora of information to select from and this is the stumbling block. There is so much information available online that one gets bogged down by which is the best choice. That’s where public opinion comes in. Products ranging from toothpaste to diamond, services like cutting grass, medical consultation to ‘SEO experts’ advice are available at the click of the mouse. But there’s not much feedback available on the performance of these products and services. If only everyone would share their positive or negative experiences, there could be a wealth of information that we could review through before deciding on our final purchase. Feedback is an important means of communication, which not only helps others to make an informed choice but also connects us to the rest of the world.

Internet provides the advantage of quality, value, speed, 24 hour accessiblility, variety selection and information. Still the lack of confidence deters the purchaser from placing the final order. All this can be easily overcome if public feedback on product quality, cost, performance, aftersale services, return policy and existence of fakes is readily available online.

By being an active participant, people can contribute to content creation on the internet and see it as a resource that they understand and use effectively. By contributing through internet, email and text messages, one can be a part of any society or culture near or far removed and even play a vital role in shaping world politics. Until and unless we experience internet as something we can help to create, we might miss out on a wealth of resources, information, interaction and growth opportunities offered by the digital era.

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Benefits of buying affordable SEO services from internet marketing experts

Wednesday, February 24th, 2010

SEO or Search Engine Optimisation is used by website owners to improve their google search ranking & associated traffic. A team of SEO experts is required to do a complete SEO job for a website. There are multiple affordable SEO internet marketing companies available to deliver packaged SEO services. To buy SEO services online is more economical rather than hiring a SEO in-house team to do the same job. An online SEO company needs to evaluate your website if you are looking for custom made solutions. But for most of the small and medium sized websites, a pre packaged SEO service should be sufficient. You may buy SEO online, also when you need to execute only a few SEO elements for your website.

There are multiple elements when it comes to complete SEO. It starts with on-page optimization and includes a variety of submission services. A new website or a website which is doing SEO for first time, requires a complete re-haul of its website to include keyword suggestions from on-page optimization team. Again SEO experts would do a very good keywords analysis to come up with right kind of keywords for your SEO project. You should therefore buy SEO services only from a qualified SEO internet marketing company. An affordable SEO solution would also do the sitemap submission for your website to various search engines.

An online SEO company shall provide link building under its gambit of off-page SEO service. This is to get back links to your website. It is done by submitting your website homepage URL and deep-links to various directories available over internet. A team of trained SEO experts would go for high PR directories for submissions. This SEO service is quite affordable and you may buy only a part of submission services, as what suits your marketing budget. There are multiple offerings under this banner; including directory submissions, article submissions, social bookmarking etc. One may also look for affordable SEO services, which provides RSS Feed submissions & Press Release submissions too. When you buy SEO service, you should confirm if the online SEO Company provides content writing services too. Most of the time, a website may not have relevant articles, press releases etc, stuffed with the suggested keywords. These articles are required during submission service.

If budget permits, one should look for SEO internet marketing company which provides Blog posting, Forum participation, Video submission & various other value added services. An affordable SEO packaged service may provide all these services under a single banner. With a qualified SEO experts team at your disposal, your website search rank on google would improve drastically. Needless to say this would help improve traffic to your website resulting into better profits. Thus it’s important to buy affordable SEO services from a well qualified online SEO company. It’s a prerequisite to your online business success and profits.

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